Continuity – A continuous storyline is a lot better than everything bouncing left and right. Rivals becoming tag team partners due to a mere face/heel turn is not worth it.
Superhero Mentality – Sorry, everyone is not a hero. Some people gotta have this rebel, anti-hero…AND STICK TO IT!
Rebuild the Tag Team Division
Treat the IC and US titles with some prestige
If you’re gonna treat the World Heavyweight Championship as 2nd rate, just merge the titles.
Let some of the stars fly off the handle. Focus on delivery, selling the match, and putting butts in the seats to watch it.